Want to make a change? Here’s how.

Does the thought of changing your current business practices – even if it means you’ll become more sustainable  — give you the heebie-jeebies?

You’re not alone. Altering behavior creates tremendous anxiety for many people, even when their very existence depends on it. Consider this:  90 percent of heart patients don’t stick to the lifestyle changes they need to live longer, healthier lives.

Resistance to change is rampant in the business world, too.  We’ve known for decades that reducing waste saves money. Nevertheless,  many CEOs just can’t stomach the effort needed to alter wasteful business practices in which they may have invested years as well as significant financial resources –  even if it means their business would emerge stronger for the effort